5 Key Factors that Determine the Instagram Algorithm

April 28, 2021

Isn’t the Instagram algorithm just so complicated? It’s something that we’re all trying to figure out because it has so much influence over our accounts’ success. However, I just found 6 things that have some pull in the Instagram feed algorithm and I’m sharing them with you! Here they are…

Interest & Consistency:

The Instagram feed that you see is a combination of posts it thinks you will like, the accounts you interact with, and the type of posts you interact with. This means you have to post a lot of content and make it relevant, so that people will interact with it. The more they interact with your content, the more likely your posts are to pop up in their feed in the future. If you post consistently, it gives your followers more chances to interact with your account and will boost your posts later on!

Relationship:

The algorithm also knows who you are closest to and tries to show you posts from your closest friends and family. That’s why it’s important to have relationships with your followers and interact with them. Liking, commenting, and DMing with your followers will trick the algorithm into thinking that you are BFFS- and then your content will constantly be at the top of their feed!

Posting Time:

Posting at a good time is important because with more people online, there are more people to engage with your content. Look through your analytics and see if you can find when most of your followers are online. Or, post at different times and create your own little experiment to figure out which content should be posted when.

Following/Followers:

Remove your ghost followers! Ghost followers are fake or inactive accounts who don’t engage with your content or are inactive. You should remove them because it clears up your account and Instagram may flag your account if you have a lot of spam followers.  Also, if you are following a lot of people, you won’t see as many of your close followers posts. This relates to the relationship part of the algorithm- creating relationships boosts your own posts. If you are following a bunch of people that you never engage with- it can hurt your chances of showing up on the right people’s feeds.

Usage: 

If you use Instagram a lot and are constantly on your phone- you might run out of content to look at! If you’re only on the app for a couple minutes a day, then Instagram will just show you the top posts for that day based on who you follow. This is why it’s important to keep your followers engaged and always coming back for more. If they run out of posts to look at, or only see the top posts of the day, then you need to make sure that your content is fresh and engaging so it has no choice but to be the top!

If you need any help with your Instagram feed, account, or content- reach out! I offer social media management services, strategy calls, and social audits. Book a call at calendly.com/jyamedia and/or read more about the services at jadeandersen.com/social-media-management

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