March 30, 2021
It can be difficult to stay motivated with your business, especially because we’re a year into the pandemic and days start to blend together. Thankfully, we’re now in 2021 and with that comes new opportunities! So, let’s discuss a few ways we can keep our spirits high and our businesses flourishing!
1. Set goals & stay organized
Without goals, it’s easy to get lost and stray away from your business objectives. Try setting goals on weekly, monthly, and annual levels to keep you on track. For each week, try setting 2-3 main goals of what you’re hoping to accomplish; it’s okay to focus on the small things because all of these small details are vital to your business!
Every Sunday, I like to dedicate 10-15 minutes to sit down and plan my week in my agenda. Then, I can start the week off strong and know exactly what I need to get done (this goes hand in hand with setting weekly goals). It also helps to make organizing fun.. or as fun as it can be. Invest in a nice planner, colorful pens, and any other materials that make organizing seem like less of a chore. I promise, it helps!
2. Talk to your ideal target audience
If you’re feeling completely unmotivated with your business, you might want to take a moment to step back and ask why. Has your social media engagement been decreasing? Do you feel like everything is becoming too routine? If you’re not feeling excited by your business, take time to engage with your customers and get feedback. I think using your customers for information is extremely helpful, but often overlooked.
For example, you can start posting more Instagram story polls asking customers what type of content they like to see and what products/services they think could be added to your business. Knowing what your customers want will help motivate you because you know you’re heading in the right direction.
3. Consider a rebrand
The word ‘rebrand’ seems extreme, but a new year and a new design might be what you need for a fresh, motivated start. This definitely depends on where your business is currently at, but if you’re looking at your social media pages and feeling uninspired, rebranding can bring life back into your business. Even for small businesses, conducting a rebrand doesn’t have to be a stressful task. Canva is a great, easy tool for creating brand logos and social media profile graphics for your business. You can also buy social media presets, custom filters that give your social media pages a cohesive look, from places like Etsy for only a couple of dollars.
4. Don’t forget to treat yourself!
To stay motivated with your business, it’s important to take time to think about yourself and treat yourself every once in a while because you work hard. Doing this doesn’t have to be splurging on big items- get coffee from your favorite coffee shop once a week or get a massage at the end of every month. These are mini rewards for meeting your goals and you should be proud of everything you have accomplished!
Never forget to take care of yourself before your business. It’s hard to carry out business tasks when you’re not feeling up for the job!