March 30, 2021
1. Map Out a Monthly Calendar
First, find a calendar for the month of content you’d like to create. You can easily print out a monthly calendar if you’d like or you can use platforms like Asana, Google Calendar, and Google Excel. Once you have a calendar, start thinking about how often you’d like to actually post for each social platform. It can be two times a week, or even seven times. As a social media manager it is recommended to post somewhere between 3-4 posts per week so that you don’t post too much, and not too little.
2. Analyze Key Metrics & Insights
After a calendar is printed or found, begin analyzing insights on each social media platform you plan on using. For Instagram and Facebook you can easily review analytics directly in the apps on desktop or mobile. You may also go to Facebook Creator Studio to view or even download reports. The key metrics to analyze for Instagram and Facebook are follower engagement times (days, hours), top locations, engagement rates for different types of posts – saves, comments, shares, etc. Don’t get hung up on follower count because that is a vanity metric. Followers don’t buy, customers do. Never forget that. Make sure to check these metrics as much as you can and at least weekly. By doing so, you can create better content for the future and optimize the times of engagement.
3. Select Dates & Times to Post
After reviewing analytics, you need to schedule the posts for the highest engagement times. Remember KEY TIP: Instagram insights through the app are shown in Pacific Standard Time (U.S.) automatically. No matter what time zone you are in, Instagram defaults the app to PST for some odd reason. Your analytics will tell you the best days to post whether that’s on the weekends or during the week. It doesn’t hurt to do a trial and error if you’re just starting out. Test out different times and days if you haven’t posted on Instagram or Facebook at all or took a break on posting.
4. Create Topic Idea List
Topic idea lists are great for creating content ideas because you can then make sub-topic posts. The first step is to use content pillars. My content pillar strategy involves 4 strategic pillars. M.E.P.P. stands for Motivational, Educational, Promotional, and Personal pillars. You can create topics around each of the pillars and mix and match them during the week. When it comes to educational posts, you can think about what a consumer may wants to learn from you about. For example, if you have a business revolving around Brand design you may want to create a post revolving around different font types or how to build a color palette. Think of this pillar as a way to give away free tips on knowledge that will help your consumers. By providing information you’re knowledgeable about, you’ll come across as a professional and people will want to work/learn from you.
5. Research Stock Photos
Next, you can research stock photos for post visuals. I’d highly recommend looking for stock photos that do not look too boring or overused. Here are some of the best free resources I’ve used for stock photos.
Stock photos are the easiest to use when you’re short on time and not looking to spend a lot of hours finding the perfect photos to match your Instagram feed.
6. Create Visuals on Canva, Adobe Photoshop, Etc.
If you’re looking to use graphics that you design by all means you can do that using graphic design platforms such as Canva, and Adobe Photoshop. First, make sure to use your brand kit which includes your color palette, fonts, and logo on the visuals. It’s important for your Instagram feed to match the overall look and feel of all marketing efforts. Consistency is key.
7. Write Post Captions
Then, after visuals are made relating to certain topics and subtopics, you can begin writing captions. Now caption length can vary for the topic of certain posts and social media platforms.
8. Research 20-30 Related Hashtags
Hashtags are a great way to expand your marketing efforts and outreach. They can grow your Instagram or social media platform by allowing more eyeballs to view your profile and content. If you’re looking to grow your client list, start working to grow your audience. Between 20-30 hashtags is the perfect amount of hashtags to use when posting content. You can easily research hashtags by using the Instagram search for hashtags and a resource called All Hashtags. Mixing and matching high volumed hashtags with a low volume of posts is important. If you use too many highly populated hashtags, then your post will never be found. Increase your chances of views by posting with hashtags that will get your social media posts seen.
9. Preview Post Visuals
After visuals are finalized and respective captions/hashtags are too make sure to review the order of each post. Maybe you have one post scheduled for one day and another on the next day. However, the posts might not look good visually next to each other on the Instagram feed. In order to create a cohesive and well put together feed you need to create an appealing aesthetic. Instagram feed ideas involves using different posts that go well next to each other. The layout of your Instagram feed matters to viewers.
10. Create Other Types of Content
Once your posts are set and ready to go you’re ready to create Instagram & Facebook stories. You may also create email campaigns surrounding content topics. Stay tuned for more tips on other ways you can use to create engaging content.