March 30, 2021
The topic of content planning can be daunting, I know. It can definitely be hard to consistently create and execute engaging posts for your feed. However, I have prepared a guide to set you up for success when it comes to content planning. You may be thinking to yourself, what should I be doing? I’m going to get into it now…
1. Know Your Ideal Client
When I first started my business, I wish someone told me this over and over again. I struggled for a few weeks with the fact that I wanted to serve everyone. Truth is – you can’t do that, and if you try, it’ll be hard to do. It may be daunting at first to have to specialize down, but let me tell you that doing that was one of the best decisions I’ve ever made in my biz. I realized I didn’t love doing every marketing service, and only put it out there because I was worried I wouldn’t get clients for my expertise. Change that mindset if you have it. Own what you love, and do it. If you’re unsure who your ideal client is, take a step back and think. Who will my services help? Who do I want to serve? Is it female entrepreneurs? Business coaches? Whoever that select group of people is, SELL to THEM. Post about information that they will care about.
2. Create a Cohesive Feed
You can do this by first starting to utilize your color palette. Begin using visuals that match your colors, fonts, etc. Then you can easily use a preview app on your phone or computer to view what posts look good next to each other. It’s also very helpful to create content ideas that relate to your products or services. Think about why someone wants to follow your profile and view your posts. Then find other people who inspire you, and implement what you love from their feed. Also, you can simply ask your followers what they want to see in terms of content.
3. Identify your goals
Lastly, begin thinking about what you want to use the social platform you’re currently on for. Next, try to channel the consumer’s perspective. Below are a few questions you can ask yourself to help fuel content ideas.
- What types of content are you looking to post?
- Are the topics interesting to your ideal clients?
- Reflect on who you are posting for
- Use your short term goals to support your long term ones